• May 29, 2008

The restaurant at 2 Astor Place has teamed up with New York-based mobile marketing company 8coupons to offer an exclusive "Ocho Loco" deal, giving away 8-cent ice cream scoops all day on June 8.

This "Crazy 8" promotion is part of 8coupons' viral marketing campaign in which customers can send the 8-cent text message-based coupon from 8coupons.com to their cell phone and redeem it by showing their phone to the cashier. To help spread the word, 8coupons is also leveraging social networking site Facebook, through its "me coupons" Facebook application.

--Nina M. Lentini