Hammering Spam

  • July 2, 2003
Arial Software, the developer of personalized email marketing software, has expanded the newest version of its Campaign Enterprise software to include an anti-Spam feature which protects emarketers from the risks of Spam from inadvertently sending email messages that look like Spam. Once a personalized email message is composed, Campaign Enterprise Version 7.5 users can simply press the "Anti-Spam Test" button to perform an instant check of their outbound email. The message is then instantly run through a pre-programmed checklist, which uses a set of evolving criteria to evaluate the outbound email message as anti-spam compliant. If any part of the email message resembles the traits of Spam, the user is alerted that the intended email message could be perceived as Spam by recipients or email filters. The anti-Spam check, when used with Campaign Enterprise's new Test Message sending capability, provides further insurance for legitimate marketers following the rules of email, so they won't be considered spammers.
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