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< Jason Valentzas, VP of consumer marketing at truTV, says a page created on Facebook called Actuality Addicts and an email newsletter blast to Speeders fans will market the app. Consumers will have the option to choose from 12 violations, from improper table dancing, to drunk texting. The violations are issued to friends on Facebook. The quirky marketing campaign aims to drive consumers back to the television to watch the show.
-Laurie Sullivan
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