ComScore Acquires M:Metrics, Fuels Mobile Expansion
The transaction involves a cash payment of $44.3 million and the issuance of approximately 50,000 options to purchase shares of comScore common stock to certain M:Metrics unvested option holders.
M:Metrics' measurement products include MobiLens, a syndicated monthly online survey that captures overall mobile phone usage; MeterDirect, an on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists, and M:Ad, a competitive tracking service for mobile advertising that continuously monitors clickable display advertising from a broad representative set of mobile Web destinations to reveal leading advertisers across a variety of market segments.
ComScore said it will increase the size of the metered panel and will offer measurement of combined Internet usage across both PC and mobile-based online access platforms. The co-founders of M:Metrics, Will Hodgman, president and CEO, and Seamus McAteer, chief product architect, will join comScore's management team.