Novator Systems Ltd. announced last week that it will be providing its e-commerce services and support to movie memorabilia shops managed by New Line Cinema. New Line's online shop, NewLineShop.com,
is home to collectible merchandise from blockbuster films including The Lord of the Rings trilogy and the Austin Powers series. New Line, a sister company of Warner Bros. under the AOL Time Warner
umbrella, also manages WBShop.com, the official Warner Bros. online shop. WBShop.com features merchandise from Harry Potter, Looney Tunes, and other leading Warner Bros. Studios properties. Launching
immediately is Terminator3Shop.com, the official online shop of Terminator 3: Rise of the Machines, which offers the widest selection of licensed memorabilia for the film. The Novator e-Commerce
solution provides high-transaction-volume sites with a powerful e-commerce engine that maintains high levels of scalability and service. In addition to working with New Line on its 'dedicated site'
strategy, Novator develops each site to be fault-tolerant under normal and burst-demand use, such as around the launch of a highly anticipated film like Terminator 3: Rise of the Machines. Novator is
also providing 24 x 7 support, ensuring each New Line site runs optimally.
