• Link Building Best Practices , Wednesday, June 4, 2008 12:45 PM

Other than ratings and review services like TripAdvisor, it seems there may not be a plethora of social media outlets that cater to hotels and resorts. But as the Vertical Measures team notes, hoteliers can turn broad properties like Flickr and YouTube into their own personal link-building channels.

Hoteliers should upload pics of their property, staff and special events to Flickr, and include a link back to their homepage as part of their profile. If optimized well, the images will also likely turn up in general searches for specific keywords.

Readers also chimed in with social media suggestions. For example, golf-focused resorts have a new directory for inclusion at a golf enthusiast Web site dubbed, "The Golf Ball Factory," while another reader said to try encouraging reviews (and links) on sites like Yelp and Expedia by offering rewards like discounts.

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