• by Newswire Report , July 8, 2003

NewsStand Inc. has been selected by USA TODAY, the nation's top-selling newspaper, to provide digital production and delivery of its new electronic edition to readers all over the world.

"USA TODAY is known for its wide range of coverage, rich graphics, vibrant photographs and distinctive layout," said Kit Webster, President and CEO of NewsStand. "With NewsStand, the publication will preserve these attributes, which are a part of its valuable brand, while giving newspaper readers additional functionality, portability and interactive options."

By using NewsStand's digital distribution technology, USA TODAY can leverage its existing editorial and print layouts -- complete with photos and advertisements -- to create a user-friendly electronic edition with digital functionality such as: keyword search, direct jumps to desired sections, article continuations with one click of the mouse, quick scan of two-page spreads, and zoom-in capability for items of interest. E-commerce and database marketing services, provided by NewsStand, will also allow USA TODAY to efficiently and cost-effectively expand circulation and geographic reach.

Now single electronic copies and subscriptions of the USA TODAY Electronic Edition can be purchased at www.usatoday.com or via NewsStand's website. Readers can receive current and back issues of the USA TODAY Electronic Edition on their desktop, laptop or Tablet PC.

Other publications already using NewsStand as their digital delivery service include The New York Times, Barron's, International Herald Tribune, Le Monde, Harvard Business Review, The China Daily, The Manila Times, The Australian and The Globe & Mail.