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Yahoo Really Sets the (Search) Monkey Free

Searchers now have easy access to the third-party search applications from Yahoo's Search Monkey, as the Web giant has added a "Customize" drop-down menu to the top of the SERP. Clicking the menu allows users to browse the 39 approved apps, including enhancements for LinkedIn, Yelp, recipe search from Epicurious and IMDB listings.

Though his initial experience with the applications was buggy, Josh Catone argues that Search Monkey could be a game-changer, as "it gives web developers the ability to enhance the display of search results without the ability to influence search rankings," he says. "Who better to know how to best display content than those who created it?"

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