"Microsoft is a good search engine that
searchers should have access to directly from that search bar," says Danny Sullivan. "By not offering it, Firefox is failing its users out of either financial reasons or spite."
The financial reasons are obvious--as Mozilla has had a long-standing deal with Big G that delivers about 85% of the alternative browser's revenue. But as Sullivan notes, Google fought hard to help ensure that IE users had "choice" when they wanted to start searching, so it's only right that Firefox users get the same freedom. "If Google's all for choice, as I've said before, then Google should be pressuring Firefox to ensure there's consumer choice in that browser, as well," he says.