DoubleClick Inc. has signed a preferred U.S.-based ad management agreement with Modem Media, an interactive marketing strategy and services firm. Under the terms of the agreement, DoubleClick will be
the preferred ad management provider over the next three years for all the Modem Media offices in the U.S. including Norwalk, Connecticut, and San Francisco, California. In addition, Modem Media has
signed on to use DoubleClick's online media planning tool, MediaVisor. DART for Advertisers and MediaVisor, a hosted, web-based campaign management workflow solution, will be used by Modem Media and
its affiliates. As part of this relationship, Modem Media may recommend both DoubleClick's DART for Advertisers and MediaVisor solutions to any new clients for whom the company implements third party
ad serving.
