Arial Software has released a new study focusing on current styles and trends of email marketing, called "Email Marketing Trends 2003." The white paper is the culmination of direct conversations and
email communications with 120 Arial Software customers willing to talk about their current email marketing campaigns, including their projected marketing outreach for 2003. Arial President and CEO
Mike Adams said one of the strongest points of the study is the percentages involving an increased reliance of firms on multi-channel marketing. In other words, companies are increasingly combining
email marketing campaigns with other formats such as website offers, print media advertising and direct mail, according to the report. On the average, companies, institutes and organizations engaged
in email marketing campaigns send an average of 45,000 email messages a month. Half of these firms are combining email campaigns with other electronic marketing channels, such as website offers and
other promotions, according to the report. "Email Marketing Trends 2003" is available
here.
