• by Jack Loechner , Staff Writer @mp_research, June 16, 2008

According to a proprietary study by The Media Trust Company, American Express had the largest share-of-voice among travel advertisers as consumers searched on where to vacation, hot travel deals and travel advice preceding Memorial Day, the official start of summer.

The ranking of companies targeting travelers' dollars this vacation season, includes American Express, which received a 5.43% share-of-voice of all found ads, following by: 

• Best Buy with 4.40%
• MasterCard 3.83%
• Vonage 3.63%
• Best Western 3.51%
• Subaru 2.76%
• AT&T Wireless 2.75%
• United Airlines 2.72%
• Marriot 2.63% 
• AT&T with 2.36%

Filtering by industry:

• CarRental.com was the leading advertiser with a 45.57% share-of-voice among car rental companies
• Best Western earned 25.22% share-of-voice among hotel advertisers
• United Airlines was the top airline advertiser with a 42.27% share-of-voice
• American Express accounted for 46.53% of all credit card advertisements

American Express was found on eight of the twelve monitored sites. Best Buy was found on seven, MasterCard was on five and AT&T Wireless was on seven of the twelve monitored sites. 

For more information and to access the detailed charts, please visit The Media Trust here.