A new study from the World Newspaper Congress on the media habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the internet. 3,500 people between 15 and 29 years old in the United States, the Netherlands and Finland said they get their news and information from a wide variety of sources, but that television continues to be their preferred medium.
Robert Barnard, Partner and Founder of Canada-based DECODE, observes that "Young people do not seem to understand the inherent value and difference in newspaper content versus other news media. TV still dominates even in perceptions of credibility and depth of coverage."
Nevertheless, the study showed that newspaper companies are well placed to attract young readers if newspapers are committed to the task. The study, to help publishers better understand and meet the needs of younger readers, found:
For additional information, please visit DECODE (the survey conductor) here, or WAN, the sponsor, here.