Outdoor Revs Up Site To Augment Channel
The Outdoor Channel has given its Web presence a fresh coat of paint, so to speak. The network has re-launched its site, notably upgrading its video capabilities. A standout feature is the capability to view video in full-screen fashion. Full episodes of on-air series are available--along with social networking options.
Tom Hornish, network COO, called it "a virtual one-stop shop for everything about the outdoors." Hornish also indicated the site could serve as a marketing vehicle--"the perfect platform to promote our linear network."
The network says site traffic--before the revamp--has accelerated with unique users up 317% in May, compared to last December.
Visitors can opt for a tour of the upgraded site, where sections focused on the multiple genres of programming the network carries are easily accessible and more prominently located, with buttons across the top leading to hunting, fishing and off-road motor sports sections, where videos are available.
The altered Web site comes after the channel underwent a top-to-bottom re-branding last year.
The network has been in the news recently as some of its shows have moved to competitor the Sportsman Channel. The Outdoor Channel is also laboring to add non-endemic advertisers, although the display ads on the site could be classified as niche.
Recent MediaDailyNews Articles
-
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Win Grand Effie May 23, 4:12 p.m.
Videogame marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for Call of Duty: Modern ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with the purchase of a biker ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ...
Be the first to comment on "Outdoor Revs Up Site To Augment Channel"
Leave a Comment