• TV Week, Tuesday, June 17, 2008 10:15 AM

NBC Sports and World Championship Sports Network are uniting to create Universal Sports, a multiplatform destination for athletes and fans. The effort is designed to bring NBC TV's programming to WCSN's established online Olympics audience.

Universal Sports content will be available on television and online platforms. It will premiere with diving and gymnastic events June 19 and 20, offering live early-round coverage of the Olympic Trials for the first time.

"Universal Sports will provide a year-round home to almost all Olympic sports and the athletes who give our viewers such compelling stories," says Dick Ebersol, chairman of NBCU Sports. The partnership follows NBCU's purchase of a big stake in WCSN, which it will jointly control with InterMedia Partners.

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