Top 10 Category Spending In Q1 '08 Vs. Q1 '07

  • by June 18, 2008

Q1'08Q1'07%
+/-
Auto$2,696$2,941-8.32
Pharma$1,312$1,3100.13
Auto
Dlrshps
$1,114$1,1100.38
QSR$1,028$9854.36
Phone
Svcs-
Wireless
$972$976-0.38
Motion
Picture
$957$968-1.14
Dept.
Store
$717$721-0.44
Direct
Resp.
Product
$670$57716.07
Credit
Card
Services
$473$4378.23
Fin'l-
Invstmt
Svces
$455$4198.53
Top 10$10,395$10,444-0.47

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Source: Nielsen Monitor-Plus (figures are in millions)

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