Scripps Partners With AOL To Carry Clips
Seeking broader distribution online, Scripps Networks has tapped AOL to carry clips from its portfolio of lifestyle content, the companies are expected to announce today.
Beginning later this summer, Scripps fare will be driven across AOL's network of sites, including AOL Video, AOL Food, AOL Home and Slashfood.
"These short highlights allow our fans an additional access point, and introduce a new audience to our brands," said Deanna Brown, president of the interactive group for Scripps Networks. "The partnership also supports our strategy of growing a wide footprint in the categories of home, food and living."
Scripps viewers and AOL users will be able to view program segments from HGTV, Food Network, DIY Network and Fine Living Network by visiting AOL Video's channel. In addition, Scripps videos will be found through AOL's video search, powered by AOL's Truveo video search engine.
Popular shows include the Food Network's "Ace of Cakes" and "Paula's Home Cooking," among others.
Headquartered in Knoxville, Tenn., Scripps Networks is owned by The E.W. Scripps Company.
In a difficult climate for publishing companies, E.W. Scripps recently reported first-quarter profits up 23% year-over-year, thanks to higher ratings and ad sales at HGTV and the Food Network.
The media company, however, said that its second-quarter results were not likely to meet current estimates.
At the end of the month, Scripps is set to split into two companies: one company including its cable networks and interactive properties, and the other including its newspapers and broadcast television stations.
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