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HBO Campaign Wins Big at Cannes

BBDO's "Voyeur" project for HBO picked up its second Grand Prix award at the Cannes International Advertising Festival Tuesday in the outdoor category--winning two Grand Prix in as many days. The first award was in the promotions category.

Part of an integrated-branding campaign expected to do well in the cyber and integrated categories, "Voyeur" involved projecting a massive video onto the side of a building in New York, giving viewers the impression the building was cut away. Dramatic action in the interior spaces prompted observers to visit a related site.

"This piece of work competes with life in such a beautiful manner that it almost creates life for you," says jury president Prasoon Joshi, Asia Pacific executive for McCann Erickson.

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