• June 19, 2008

Mobile marketing firm 5th Finger is teaming with MSN Mobile on a sweepstakes contest giving away Zune digital music players via the MSN mobile site. Each day someone returns to the site, they gain another chance to win a Zune.

The "Get Your Fix Zune Sweepstakes" is part of wider efforts by 5th Finger to help drive traffic to the MSN mobile site. The company's GoMobile platform already provides MSN users with a Web-to-mobile widget that promotes greater interaction between the Internet, SMS text-messaging and the mobile Web.

San Francisco-based 5th Finger earlier this month raised $7 million in a financing round led by Australian venture capital firm Starfish Ventures. Oher clients include Nike, New Line Cinema, and Amazon.

--Mark Walsh