Publicis Energizes China's Digital Market, Unveils New Saatchi Venture

  • June 19, 2008
Publicis Groupe this morning unveiled a joint venture between its Saatchi & Saatchi unit, and Energy Source, a leading interactive marketing shop in China. The venture, which is contingent on government approval, will be called Saatchi & Saatchi Energy Source Integrated Interactive Solutions, and will be based in Shanghai and Guangzhou. The client roster includes Mead Johnson, Nippon Paint Olympics, Nissan and Intel. Pully Chau, CEO of Saatchi & Saatchi China, will chair this new organization, and Ken Ying, currently CEO of Energy Source has been appointed as vice-Chairman. Anthony Yang, from Saatchi & Saatchi, previously the Head of Interactive, will be the General Manager and lead the joint venture.
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