AdWords Editor 6.0 Unleashed

The latest version of the AdWords Editor tool was released about two weeks ago and Page Christenbury reviews some of the newly upgraded features. The most significant change is the Editor's newfound compatibility with the Conversion Optimizer tool. Previously, you had to shut off the optimizer if you wanted to make any campaign changes with AdWords Editor.

The new version also allows you to find duplicate keywords in multiples, as opposed to going in and deleting them one-by-one. "For example, you can choose to select all the duplicates with the lowest CTR, then delete them," Christenbury says.

Meanwhile, AdWords Editor 6.0 makes it easier to see recent campaign tweaks like minimum bid changes. "Before, you had to re-download the entire account to get this data," she says.
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Tags: search
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