AdWords Editor 6.0 Unleashed
Unofficial Google Analytics Blog, Thursday, June 19, 2008 2:16 PM
The latest version of the AdWords Editor tool was released about two weeks ago and Page Christenbury reviews some of the newly upgraded features. The most significant change is the Editor's newfound compatibility with the Conversion Optimizer tool. Previously, you had to shut off the optimizer if you wanted to make any campaign changes with AdWords Editor.
The new version also allows you to find duplicate keywords in multiples, as opposed to going in and deleting them one-by-one. "For example, you can choose to select all the duplicates with the lowest CTR, then delete them," Christenbury says.
Meanwhile, AdWords Editor 6.0 makes it easier to see recent campaign tweaks like minimum bid changes. "Before, you had to re-download the entire account to get this data," she says.
Read the whole story at Unofficial Google Analytics Blog »
The new version also allows you to find duplicate keywords in multiples, as opposed to going in and deleting them one-by-one. "For example, you can choose to select all the duplicates with the lowest CTR, then delete them," Christenbury says.
Meanwhile, AdWords Editor 6.0 makes it easier to see recent campaign tweaks like minimum bid changes. "Before, you had to re-download the entire account to get this data," she says.
Recent Around the Net in Search Marketing Articles
-
Apple Granted 26 Patents May 24, 1:19 p.m.
The U.S. Patent and Trademark Office has granted Apple a patent on push-to-talk technology. It describes ... -
DoubleClick Could Become Center Of Antitrust Probe May 24, 12:44 p.m.
DoubleClick and other firms that specialize in helping Web publishers sell ads from their Web sites ... -
Google, Facebook Reportedly In Talks To Buy Waze May 24, 12:40 p.m.
Google and Facebook are reportedly in talks to acquire Waze, a mapping startup that gets information ... -
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ...
Be the first to comment on "AdWords Editor 6.0 Unleashed "
Leave a Comment