• June 20, 2008

Broadspring, eZanga.com and Ad Chap are the latest ad networks to team with Austin, Texas-based Click Forensics. As part of the agreements, the companies are using Click Forensics technology to filter out poor-quality Pay Per Click traffic.

Using patent-pending analytics with conversion and session data tracked from live advertising campaigns across various search engines, content networks and publisher sites, Click Forensics for Publishers & Ad Networks continuously identifies sources of click fraud and poor-quality traffic. The information is updated for clients in real-time and delivered via a simple browser-based interface so intelligent filtering decisions can be made.

--Tanya Irwin