Nielsen: Moviegoers Award 3-D At Box Office
by Wayne Friedman,
Jun 24, 2008, 8:32 AM
New 3-D technology has given movie theater owners hope for big revenue growth--and consumers are eager to buy in. At the same time, many consumers have a low awareness level of the current 3-D movies in theaters.
In a study analyzing 4,000 theaters with at least one screen showing a 3-D movie, the Nielsen Co. observed a 65% increase in revenues versus the revenues gained from a traditional two-dimensional movie.
Better results occurred when a movie theater complex had more than one 3-D movie--with sales climbing 100%, versus estimates. Nielsen believes this later result means that just one 3-D screen per movie theater is not enough to satisfy consumer demand.
All this is occurring while almost half of the moviegoing consumers are unaware that their movie theaters run 3-D films. Some 48% of consumers are unaware of which 3-D films are running.
Recent MediaDailyNews Articles
-
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ...
Be the first to comment on "Nielsen: Moviegoers Award 3-D At Box Office"
Leave a Comment