Tribal DDB Los Angeles has chosen DoubleClick as its online marketing and advertising technology partner. Within the agreement, Tribal DDB Los Angeles will use DoubleClick's DART for Advertisers
product exclusively, in order to deliver, report on and measure online marketing and advertising campaigns on behalf of its clients. DART for Advertisers, a hosted, enterprise-class advertising
management and serving solution, is already used by nine of the world's top ten ad organizations rely on DoubleClick's ad management solution to meet the needs of their clients. "We chose DoubleClick
as our exclusive technology partner because we were looking for a provider who can help us as we expand our business, said Paran Johar General Manager, Tribal DDB Los Angeles. "DoubleClick's broad
suite of advertising and marketing tools allow us to expand our relationship beyond just ad serving. As the industry leader, DoubleClick offers unique optimization & creative features, as well as
efficient rich media templates, which will allow us to offer our clients the most robust online advertising delivery and reporting solution available."
