CentrPort Inc., a provider of outsourced e-business marketing solutions to Fortune 500 companies, has formed a strategic alliance with One to One Interactive, a strategic Internet marketing firm.
Under the terms of the agreement, One to One Interactive will standardize its Campaign Measurement & Analytics practice with CentrPort's e-business marketing solutions. CentrPort's E-Business
Marketing Platform enables organizations to transform their existing online marketing infrastructure from a conduit for mass marketing to a vehicle for targeted dialogue marketing. One to One
Interactive is a full-service strategic Internet marketing services firm that connects leading companies such as GlaxoSmithKline, Motorola, State Street Corp., Fleet Bank and Unisys with customers in
inventive ways to deliver measured results and maximum returns. BtoB Magazine named One to One Interactive Agency of the Year in 2002 and Honorable Mention for Interactive Agency of the Year for 2003.
As a strategic partner, One to One Interactive will leverage the CentrPort E-Business Marketing Platform to deliver solutions such as behavioral profiling and segmentation, real-time online dialogue
marketing, cross-channel campaign effectiveness and optimization, and media optimization. These joint solutions enable leading marketers to drive more revenue with fewer marketing dollars by not only
optimizing their existing infrastructure and strategies, but also transforming their existing mass marketing systems into a coordinated dialogue marketing system.
