News Brief

Nike 6.0 Launches Mashup Campaign, Builds Community On Loop'd

Nike 6.0, the action sports division of Nike, Inc. is the latest advertiser to set up a branded community on Loop'd Network.

Members of the Nike 6.0 community can create profiles, share photos of themselves in the midst of skating, biking or surfing, and compete for commercial sponsorships. They can also interact with all of the other communities within San Diego-based Loop'd Network, including the Monster Army and the PacSun Team.

As part of the launch, Nike 6.0 has rolled out a mashup campaign, allowing Loop'd members to mix and match their favorite videos, sports clips, photos and Nike-supplied content. The mashups, powered by Mixercast, can be ported to member profiles on other social networks like MySpace and Facebook.

--Tameka Kee

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