Havas' MPG Taps Radian6 To Listen In On Conversations

  • June 25, 2008
Havas' MPG North America unit Tuesday said it has selected Radian6 as its platform social media monitoring and analysis. The media shop said it would utilize Radian6, in conjunction with sister Havas units Arnold and EuroRSCG, to analyze "conversations in social media to uncover insights, research trends, measure campaign effectiveness and impact and recommend optimal online media placements."
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