Cable’s Primetime Delivery Up 12%

  • March 27, 2002
Ad-supported cable’s primetime delivery in Week #26 of the 2001/2002 TV season was up by more than 3 million homes (+11.7%) versus the same period a year ago, according to a Cabletelevision Advertising Bureau analysis of Nielsen data. Also for the reporting period of March 18-24, cable’s average primetime rating rose 2.1 points (+8.2%) compared to last year; and share climbed 3.6 points (+8.6%). Collectively, in Week #26, the seven broadcast networks (ABC, CBS, NBC, FOX, UPN, WB, PAX) lost 381,000 homes (–1.2%); 1.4 rating points (–4.3%); and 2.2 share points (-4.1%). ABC, which carried the Oscar ceremony, was down 7.8% in delivery, 10.3% in rating, and 9.6% in share for the week.
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