• Mediaweek, Thursday, June 26, 2008 10:45 AM

In a bid to incorporate the audience into its programming under the guise of charity, an episode of ESPN Radio show "Mike & Mike in the Morning" is being auctioned off to listeners. Money from the auction will go to the V Foundation for Cancer Research. People bid online in early July and the winning bidder will have the show, hosted by Mike Greenberg and Mike Golic, broadcast live from their home or property.

In all, 18 ESPN "fan experiences" will be auctioned off, ranging from tickets to sporting events to visits to ESPN headquarters.

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