JWT Adds Brand Spot To 'Mad Men' DVD

  • June 27, 2008
The DVD of AMC's "Mad Men" is coming out this week--and it will carry a brand spot from JWT that uses letters and logos from the ad agency's global client roster, reports Brandweek. The spot's tagline--"Making brands famous since 1864," appears at the outset of the first disc in a four-disc set produced by Lionsgate. Last year, the agency spent $80,000 on ads (not including online), per Nielsen Monitor-Plus.

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