Microsoft To Ramp Up Search In Europe

While the Micro-Goog-Hoo turmoil continues to broil in the U.S., Microsoft has also begun to focus on growing its European search footprint. At the Cannes Lions International Advertising Festival, the software giant's brass revealed plans to build a search engineering hub in Europe next year.

At the center, teams of engineers will work on the algorithms and other tech behind Live Search. The UK is being strongly considered as the location of the hub, which will be modeled after the giant's Search Technology Center in Beijing, China.

"Success in search in Europe is of paramount importance, and we see the investment in this new Search Technology Centre as an important step in doubling down on our long-term investments," said Kevin Johnson, president of the platforms and services division at Microsoft.

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