Nickelodeon Trumpets Dominance In Kids' TV

  • July 3, 2008
In the second quarter, Nickelodeon sustained 14 straight years as basic cable's top total day network for kids and total viewers--the longest run of its kind. Nickelodeon commands a dominant 46% of all K2-11 viewing among the three major kids' nets in total day. The Nickelodeon Kids and Family Group portfolio (Nickelodeon, Noggin, The N, Nicktoons Network, Nick at Nite) reached an average of 24.2 million K2-11 each week in the second quarter, more than any rival.

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