News Brief
Brandera.Com's Praised For Strategic Impact And Uniqueness
Jun 26, 2000, 8:18 AM
BrandEra.com Inc., "The Marketer's Marketplace" and a leading portal and marketplace for marketing, advertising and creative professionals, was selected as the 17th best e-business in Canada. The 25-company national ranking was created by Bain & Company, the worldwide strategic management consultants and published in the Globe and Mail, a national newspaper and authoritative business voice.
BrandEra.com scored its highest ranking in "strategic impact," "because of its searchable directories and asset management capabilities," the Bain & Company/Globe and Mail survey stated. The ranking also acknowledged that "BrandEra.com is the first to combine a portal for the advertising industry with an on-line marketplace and it has no off-line equivalent." The article also commented on BrandEra.com's recent acquisition of The Black Book creative resource directories, noting that the company is now both an on-line and "clicks and mortar" company.
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