BrandEra.com scored its highest ranking in "strategic impact," "because of its searchable directories and asset management capabilities," the Bain & Company/Globe and Mail survey stated. The ranking also acknowledged that "BrandEra.com is the first to combine a portal for the advertising industry with an on-line marketplace and it has no off-line equivalent." The article also commented on BrandEra.com's recent acquisition of The Black Book creative resource directories, noting that the company is now both an on-line and "clicks and mortar" company.