Heineken USA - G2 and Dieste Harmel & Partners

  • by July 7, 2008
Heineken USA awarded G2 and Dieste Harmel & Partners its promotional assignment. This assignment consolidates below-the-line marketing activities previously managed by Ryan Partnership, The Vidal Partnership and Alcone Marketing Group for the Dutch, Heineken Equity Hispanic and Mexican brand portfolios, respectively. The Vidal Partnership will remain the Spanish-language advertising agency of record for the Heineken Brand Equity.
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