• July 9, 2008

Exponential Interactive, parent company of the Tribal Fusion ad network, has joined the Network Advertising Initiative (NAI).

Since 1999, the trade organization has worked to develop standards around behavioral and other forms of targeted advertising. As part of its membership, Exponential will adhere to all of the standards, including giving consumers the ability to opt out of receiving cookies from the Tribal Fusion network.

Consumers will now find an opt out button right on Exponential's privacy page, as well as links to the NAI Web site, where they can find out more about targeted advertising, privacy initiatives, and even opt out of all NAI member cookie programs.--Tameka Kee