• The Hollywood Reporter, Tuesday, July 15, 2008 9:30 AM

Microsoft is working with Netflix to enable Xbox 360 owners to play movies on demand through their game consoles. Under the agreement, Netflix's streaming-movie service will be playable on televisions connected to the console without additional software or hardware.

Netflix has been partnering with consumer electronics companies to make its streaming movie service a TV experience, as opposed to a PC experience. Netflix already has deals with LG Electronics and Roku.
,br> The deal potentially gives Netflix access to more than 12 million Xbox Live subscribers and boosts Microsoft's efforts to turn the Xbox 360 into a digital entertainment hub. Netflix has 10,000 titles available via its streaming service.

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