• July 18, 2008

Internet coupons are of increasing interest to consumers, according to a recent analysis by consumer and media measurement firm Scarborough Research. Eleven percent of households currently obtain coupons via the Internet, and this has increased 83% since 2005.

However, the Sunday newspaper remains the number-one place for acquiring household coupons. Fifty-three percent of households get their coupons from the Sunday newspaper. Other leading places for acquiring coupons include the mail (35% of households usually obtain coupons via the mail), in-store coupons (33%), preferred customer/loyalty cards (22%), in-store circulars (22%), weekday newspapers (17%), product packages (17%) and magazines (15%).

All of the coupon acquisition categories have experienced growth since 2005--however, none at the level of Internet coupons.

--Nina M. Lentini