News Brief
Mars Celebrates Milky Way's 85th Anniversary
Jul 18, 2008, 5:00 AM
A refurbished 1970s-era station wagon will be cruising the country this summer on the Milky Way road trip, bringing Country Karaoke, family photos and product sampling to fairs and festivals across the USA. Scheduled stops for the Milky Way Road Trip include stops at classic American summer events such as the Taste of Cincinnati, the Hometown Milwaukee 4th of July parade, and the Brickyard Classic in Indianapolis.
In addition, Milky Way is sponsoring the Great American Country Tour Bus as it crosses America, stopping at concerts and popular music festivals. Now in its third year, the GAC Tour Bus will stop at some of the biggest country music events of the summer during its 27,000-mile trek across 25 states. Music fans can sample Milky Way products while enjoying music by their favorite country artists.
--Nina M. Lentini
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