WPP Names O'Keeffe Top Creative Director
Jul 18, 2008, 7:30 AM
WPP Group named John O'Keeffe worldwide creative director, reporting to CEO Martin Sorrell. Previously, O'Keeffe had been executive creative director at Bartle Bogle Hegarty's office in London. Neil French, who had held the worldwide creative director title, resigned in 2005.