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'Rolling Stone' Asks Readers About Redesign Test

Select readers of Rolling Stone are receiving a test issue of the magazine with a note from founder Jann Wanner saying the magazine is "considering a major change in the format from its current look to one more like the enclosed issue."

The test issue is tighter, smaller and glossier than the issue currently on newsstands. It is about the same size as Vanity Fair, on glossy paper and perfect-bound with lots of text on the spine. The amount of content is the same, but packaged in a more condensed layout with sleeker photos.

While feeling more substantial, the test version also feels "so generic. It doesn't retain any of the flavor of the old Rolling Stone, and the way that a magazine feels in your hands is half its game."

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