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Study: Little-Known Hulu Is Popular With Users

  • TVWeek, Monday, July 21, 2008 11:45 AM
Just 15% of online Americans have heard of Hulu, the joint online video venture from NBC and News Corp.'s Fox, says a recent study from Solutions Research Group, but those who have like the service a lot. Hulu users say they most like the ability to search and find both old episodes of TV shows and recent ones they missed. Hulu visitors also like that the service operates as something of a free online digital video recorder. Their biggest complaint: that Hulu only offers the most recent episodes of certain shows.

The SRG report also finds that the average age of Hulu users is 32, 10 years younger than the average online American. More than two-thirds of the service's users are male. Fifty-one percent of users are between 12 and 29, and their average income is 22% higher than the U.S. average. Hulu users are also more likely to own new media devices like laptops, smartphones and video-enabled MP3 players than the average America. And last but not least, SRG found that 39% of users said they "frequently paid attention to ads seen online."

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