Around the Net

Find Conversion-Rich Domains Using Google's Content Network RedFly Marketing

Many advertisers choose to keep their ads from running on parked domains when using Google's Content Network, but Dave Davis notes that sometimes these sites can yield a high volume of low-cost conversions. And if you find a parked domain in your niche that's conversion-rich and for sale, it can be an ideal candidate to add to your (or your client's) site roster.

Davis suggests digging into your Placement Performance Reports to find this info. "For the purpose of this post, we will only be looking at the domain, URL impressions, clicks, conversions and Value/Cost (Return On AdWords Ad Spend)," Davis says.

In one example, Davis found that a parked domain was generating an average of six conversions per week--each worth $127. "Even sharing this domain with ten advertisers using AdWords, the value to this particular client is on the bottom end is $762 ($127 x 6) per week or $39624 per year!" he says. The domain was for sale for $500, and the RedFly Marketing team advised them to purchase it.

"Because we know which landing page was generating the conversions from this domain, the client simply did a 301 redirect to the landing page and let me tell you, they are reaping the rewards," Davis says. "Buying these domains that have type in traffic and that you know convert (from your AdWords conversion data) offers a significant long term return on investment."

Read the whole story at RedFly Marketing »

Next story loading loading..