• Mediaweek, Tuesday, July 22, 2008 9:15 AM

Starting July 23, Sporting News will launch a daily newspaper-like product that will be e-mailed to 30,000 subscribers. The new digital paper will be heavily news-driven and is aimed at what its executives see as a growing pool of die-hard online sports fans.

The product has been designed to reproduce the visual packaging of a newspaper with the navigation of the Web, says publisher Ed Baker. "Physically, it looks like a newspaper, it reads like a newspaper, and feels like a newspaper."

Sporting News Today will not carry any advertising until the company builds up a significant subscriber base. Eventually it will feature video ads, banner ads and "half page" newspaper type ads.

Read the whole story at Mediaweek »