• ViperChill, Tuesday, July 22, 2008 11:45 AM

Glen Allsop gives the rundown on a host of online marketing disciplines and the various sources of free info available to help a search specialist, for example, learn more about affiliate marketing, copywriting or social media.

He outlines the basics of PPC and SEO, and offers links to forums like Cre8asitePPC and SEORefugee, respectively, for newcomers to search. For affiliate marketing, Allsop says it "combines many things you don't see that often elsewhere such as landing page optimization, persuasive copy and email marketing." He lists blogs like Affiliate Tip and UberAffliate, as well as forums like eWealth and WickedFire as reference points.

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