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CNN's 'Black' Series Attracts McDonald's

  • TV Week, Wednesday, July 23, 2008 10:30 AM

The upcoming installments of CNN's "Black in America" series have signed on McDonald's and Geico as sponsors, reaching beyond the network's regular stable of advertisers.

"We are attracting new category advertisers because of relevant, audience-connecting programs like "Black in America," says Greg D'Alba, CNN executive. Having an African-American candidate for president undoubtedly helps fuel the interest among both viewers and brands.

Upcoming installments anchored by Soledad O'Brien are "The Black Women & Family," airing Wednesday night, and "The Black Man" on Thursday. The sponsorships include encore presentations airing over the weekend.

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