• July 24, 2008

The multi-platinum, award winning recording artist and actor is the first solo male spokesperson to appear in the brand's advertising campaign. Past Bongo spokeswomen have included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson.

McCartney will be featured, along with the "Fab Five Fit" girls in Bongo's multi-media advertising campaign debuting in September issues of fashion and lifestyle magazines as well as on the internet, per Iconix Brands.

McCartney currently has the No. 1 radio hit at Top 40 with his song, "Leavin," which has sold nearly one million digital singles on iTunes. His current CD, "Departure," is a new and edgier pop/R&B sound reflecting McCartney's growth as both a singer and songwriter, Iconix says.--Nina M. Lentini