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Crown Royal Offers Indy Spectators Rides Home

Jul 24, 2008, 5:00 AM
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The company is offering free rides home today and Friday in Indianapolis.

The Crown Royal "Safe Rides Home" designated-driver program provides adult consumers free, safe rides home via a fleet of eight replica purple and gold No. 26 Ford Fusion cars.

This marks the fourth year the fleet will take to the streets of Indianapolis prior to the Nascar Sprint Cup Series race weekend. During that span, per the company, the "Safe Rides Home" program has provided residents with hundreds of free rides totaling more than approximately 4,500 miles and $10,000 in taxi fees.--Nina M. Lentini

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