'NYT' Taps Readers' LinkedIn Profile
Advertising Age, Thursday, July 24, 2008 9:30 AM
LinkedIn members reading an article in the business or technology sections of NYTimes.com will now see a box featuring five Times newspaper stories selected for them based on their LinkedIn profile. They will also see ads based on that profile.
Business and technology were considered the optimal sections in which to use the targeted-news and ad feature because members of the LinkedIn social network are mostly professionals.
Denise Warren, NYT ad executive, calls it "a groundbreaking relationship...that both companies decided to try in a limited way at first." She says the paper has no immediate plans to extend it to other sections.
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