• Promo , Thursday, July 24, 2008 10 AM

Geico is taking its trademark Neanderthals out dancing, via an interactive promotion running on the Ecast in-bar jukebox network. "Dancing Caveman" began appearing this month on Ecast's broadband-enabled music players in hundreds of bars and nightclubs in the New Jersey and Connecticut markets.

Ecast users see promotional banners for the Geico campaign in the course of making their music selections. If they chose to click through one of the ads, they are offered a choice of controlling a disco Geico Caveman or a classic roll-n-roller using game controls branded by Geico.

With another click, the caveman of their choice is made to strut his stuff. And after the brief performance, the user is invited to take a short survey on insurance-related questions via the Ecast touch screen. In return, the user gets access to a preset music playlist that corresponds to the selected genre -- disco or straight rock.

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